Are You ON Track or Off?
Good morning! I hope
you had a great weekend. Are you still on track for reaching your 2015 goal? We
are nearing the end of the first quarter, so you should be at 25% of your 2015
goal. If you’re not, it’s a great time to review your goal and be sure it’s a
SMART goal. SMART goal setting can be applied to everything from personal
development to business strategy, and it’s a great way to give your goals
clarity.
SMART is an acronym for Specific, Measurable, Attainable,
Relevant and Time-Bound. One of the most common things agents say is: “I want to
make more money.” You will have more success if you are specific. Here are some
questions to consider when creating your goal:
- What: What do you want to
accomplish?
- Why: Why do you want to accomplish this
goal?
- Who: Who will be involved?
- Where: Where is this happening?
- Which (or how): What are the
requirements/constraints to achieve this
goal?
Specific. The more specific you can
be, the more likely you are to achieve you goal. So instead of “I want to make
more money,” the goal could be, “I want to develop a unique marketing strategy
that will position me as the agent of
choice.“
Measurable. Your goal should have milestones so
that you know you are on your way to achieving it. It can be the end results or
milestones that allow you to measure your progress. Let’s add this to our goal:
“I want to develop a unique marketing strategy that will position me as the
agent of choice, creating 50 more opportunities for listings and 50 more
sales.”
Attainable. How realistic is it for you to have
50 additional listings and 50 additional sales? If your plan is not in place
yet, that goal might not be all that attainable. So instead of 50 listings and
sales opportunities, perhaps you want to revise your numbers to 25 additional
listing opportunities and 25 more sales. It’s still measurable, but more
realistic for your current situation.
Relevant. A
relevant goal matters to you and your business. If it’s relevant, then achieving
the goal of increasing your business will help move all of your other endeavors
in the right direction. Let’s add more detail: “I want to develop a unique
marketing strategy that will position me as the agent of choice, creating 25
more opportunities for listings and 25 more sales through my sphere and past
clients.”
Time-Bound. The final piece of the SMART
goal-setting puzzle is attaching a timeline to your goals. If you have a
specific date in mind, you will be more likely to work hard to achieve your goal
by that date; without it, you run the risk of goals getting pushed aside. Let’s
add a timeframe: “I want to develop a unique marketing strategy that will
position me as the agent of choice, creating 25 more opportunities for listings
and 25 more sales through my sphere and past clients in 2015. My marketing will
begin April 1, 2015, and will continue weekly throughout 2015.”
The goal
of “earning more money” is now a SMART goal – and you can bet it’s now one that
will be achieved.
Something to Think About
Most
people don’t even set goals. So if you set a goal, you are already ahead of the
competition. Everyone gets off track sometimes. The important thing is to
recognize when you are off track and do what’s required to get back
on.
Weekly Challenge
If you are not on track for
reaching your goals, create some action steps to get back on. If you are on
track, go out and celebrate. You deserve it!
Words of Wisdom
“I have never failed. I’ve just had educational experiences that
didn’t go my way.” – Joe Theismann
“If you are going through hell, keep
going!” – Winston Churchill
“I have not failed, I have just found 10,000
ways that won’t work.” – Thomas Edison
“What you get by achieving your
goals is not as important as what you become by achieving your goals.” – Henry
David Thoreau
“If you’re bored with life, you don’t get up every morning
with a burning desire to do things, you don’t have enough goals.” – Lou
Holtz
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