2015 Business Plan
Continuous effort – not strength or intelligence – is
the key to unlocking our potential….Winston Churchill
1. You
must focus on your unique talent
2. You
must delegate everything else
3. You
must stop wasting leads
1. You must focus on your unique talent.
The difference between the average agent and the consistent top producer is
focus; top producers focus on income producing tasks and push all other
activities to support staff. Top producers all have developed the discipline to
slow down each day to focus on their unique talent and as a result have a
consistent or growing income. Examples are Steve Jobs, Lyndsey Vonn and Itzhak
Perlman. Each of these unique individuals developed the ability to focus, thus
creating incredible results.
2. You must delegate everything else.
Top producers don’t get bogged down by getting ready to get ready. They are
constantly moving forward and assigning activities to their support team which
may otherwise cause them to lose focus. You must learn to love systems and
checklists as they are the key to delegation. Top producers spend less than
five hours per week on assistant level work and as a result have more time and
energy to focus on income producing activities.
3. You must stop wasting leads.
Your most profitable business is repeat and referral business from your core
database of past/current clients, SOI and vendors. Agents who lose focus on
these three sources ultimately lose business to competitors and have wasted a
huge opportunity. Top producers realize that once a relationship is established
proper care and feeding is a must, if done properly each relationship will
yield years of return on investment. After five years agents should be seeing
40-60 percent of their business coming from these three sources.
Looking
for an environment where individuals are encouraged to embrace these concepts;
one in which systems already exist?
Contact
John Arquette @ 315-727-3341 to learn more!
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