Answer-Hide them
behind a company or franchise logo
No other business is as referral based as real estate, yet the big box companies choose to promote their own brand over that of their agents. At John Arquette Properties our approach is the polar opposite. Our unique agent first branding format has proven to be wildly successful. By growing the agent brand, Arquette agents grow their own market share and more importantly their personal income.
Are you hidden behind a company or franchise logo? Ask yourself three questions to learn the answer:
1. Do your open house signs make it obvious to neighbors that you are the agent hosting the open?
2. Are you encouraged to experiment with creative self-branding techniques?
3. Is there an ongoing company funded program to promote your brand?
If you answered NO to these questions, you are hidden behind a company/franchise logo and losing leads to your company. Agent branding works and is the primary reason that with only 3% of the agent population, John Arquette Properties sells nearly 10% of homes in Onondaga County. When you are ready to step into the light and build your personal brand call John Arquette Properties, REALTORS®, we’ll make sure you shine!
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