Company Culture – Is it important?

At John Arquette Properties, REALTORS® we feel company culture sets the tone for everything. Our company culture is based on the belief that surrounding talented and productive individuals with likeminded people will benefit all involved. That’s why we close nearly 10% of local home sales with only 3% of the agents. These new additions to our team were drawn to our culture and are already thriving in their new surroundings. When you are ready for an environment where productivity is expected, supported and rewarded contact Daniel Stazzone @ 552-4088 or Daniel@johnarquette.com

Meet Kenda Lyons

     After graduating from Liverpool High School Kenda decided to stay local and earned her Bachelor’s degree in Business Administration from SUNY Oswego. As a Mother with two young children ages 3 ½ years and 17 months old Kenda feels staying local is an important message to send to her children. Strengthening locally owned business means a stronger local economy which is good for the overall community. Kenda knows home ownership is one of the most powerful ways for young families to build wealth and at the same time contribute to overall growth of CNY. When you are ready to make your next move contact Kenda Lyons at 315-807-7945 or klyons@johnarquette.com

MEET ANITA SAPP

Anita’s big smile is the first thing you notice when you meet her. Her warm and engaging style draws people in and instantly puts them at ease. Celebrating Ten Years in the Real Estate Business, beginning her career in 2005 she jumped in with both feet and never looked back believing that being a REALTOR® furthered her commitment to helping others realize their dream.  Anita is a member of Kiwanis International, serving as Past President. Kiwanis volunteers are committed to improving the world one child and one community at a time and by helping clients with their real estate needs she feels she strengthens neighborhood bonds. Her new office is just minutes from her Liverpool home and she’d love to help if you are moving. Call her at 418-6658 and feel the warmth!

ARQUETTE RAISES THE BAR AGAIN!

Broker/Owner John Arquette announced a new print advertising program to his sales team today. Beginning this coming Sunday, print advertisements will more than double the size of his listing agents’ photos further elevating the individual agent brand. Arquette introduced Syracuse to his style of agent branding and marketing nearly 6 years ago. Originally received with skepticism, the program has proven to be wildly successful for his agents.

The combination of agent branded prints ads, yard/open house signs and mobile/desktop web sites creates opportunities for his agents that competing brokers only hope for. Although a few competitors have imitated pieces of the program, none have been willing to embrace Arquette’s total concept. “Our industry is based on relationships and clients have relationships with agents not companies” said Arquette.

John Arquette Properties was launched in January 2009 and has offices in Clay, Fayetteville and Tully.

Question-How do you hide 150 real estate agents?

 

 

Answer-Hide them behind a company or franchise logo

No other business is as referral based as real estate, yet the big box companies choose to promote their own brand over that of their agents. At John Arquette Properties our approach is the polar opposite. Our unique agent first branding format has proven to be wildly successful. By growing the agent brand, Arquette agents grow their own market share and more importantly their personal income.

Are you hidden behind a company or franchise logo? Ask yourself three questions to learn the answer:
1. Do your open house signs make it obvious to neighbors that you are the agent hosting the open?
2. Are you encouraged to experiment with creative self-branding techniques?
3. Is there an ongoing company funded program to promote your brand?

If you answered NO to these questions, you are hidden behind a company/franchise logo and losing leads to your company. Agent branding works and is the primary reason that with only 3% of the agent population, John Arquette Properties sells nearly 10% of homes in Onondaga County. When you are ready to step into the light and build your personal brand call John Arquette Properties, REALTORS®, we’ll make sure you shine!